Since 2012 I was involved in producing Cadbury’s Creme Egg digital and social activations in the UK, this brand was the most award winning brand I worked on throughout the years in Advertising.
As the years went on the more extreme and brave the creative got, for 2016 we launched the Cremé de la Cremé Egg Cafe down Greek Street in Soho London. This was a sold out event within a few hours, I helped to source the items in the cafe including the Neon lighting, making the bespoke Creme Egg picture frame around the TV and all the little props like the Egg splats.
2017 got even more ambitious with a huge articulated lorry converted into a Creme Egg Hunting Lodge which travelled around the UK selling tasty Creme Egg recipes, I also helped to produce a double decker Creme Egg bus for Sainsbury’s. Again sourcing and making the branded Creme Egg elements in both the lodge and the bus.